Thursday, October 29, 2009, 3:00-4:30 p.m. Eastern


Tune in to this session to hear how state arts agencies can create "sticking power" for an idea, support policy change, or alter public behaviors and expectations. Featuring the public will-building framework used by Metropolitan Group for its public and private sector clients, the seminar explores how arts councils can build public will by tapping into closely held personal values and blending grass-roots outreach and social marketing tactics with traditional media tools. The building public will framework challenges us to think strategically about how we can tap into the public's needs and values over time, and not just for advocacy, but in other communications—our planning and our program design, too.


  • Eric Friedenwald-Fishman, Creative Director and President, Metropolitan Group

  • Sherilyn Brown, Director, Education Program, Rhode Island State Council on the Arts

  • Christine D'Arcy, Executive Director, Oregon Arts Commission

  • Terry Scrogum, Executive Director, Illinois Arts Council

  • Jonathan Katz, Chief Executive Officer, National Assembly of State Arts Agencies

NASAA's mission is to strengthen state arts agencies.
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